Story bubbles are the most compact way to put video on a Shopify page.
A stories widget shows a row of circular thumbnails; tapping one opens a full-screen vertical player with a product tag, which is the pattern shoppers already know from Instagram.
The row belongs high on the home page and directly under the buy box on product pages, one row only, five to eight bubbles.
Each bubble should answer one question a shopper has, and the label under it should say which.
Story videos should load only when tapped, so the row costs the page almost nothing until a shopper engages.
It is a row of circular video thumbnails, like the stories tray at the top of Instagram, placed on a page of your store.
The full guide has the formats, the deadlines and the worked examples.