Most shoppable video articles show mockups. These eight are live Shopify storefronts you can open
Eight live Shopify storefronts, in fashion, fabrics, fragrance, skincare and baby care, each running a shoppable video widget you can open and scroll today.
Placement follows the buying question: homepage rails answer "what is this brand", product page rails answer "what does this item actually look like".
Product tags with a visible price are what separate a shoppable rail from an Instagram embed, and every store here uses them.
Start with five to eight videos rather than a full library, because an empty-looking rail costs more trust than no rail at all.
Every image in this article was captured from the live storefront on the date of writing, at a 1440 pixel desktop width. The products, prices and videos belong to those merchants.
The full guide has the formats, the deadlines and the worked examples.