Views tell you a video was seen. Attributed revenue tells you it sold something.
The four numbers that matter per video are views, product tag clicks, add-to-carts and attributed revenue, and each one answers a different question.
Shopify's built-in reports cannot attribute an order to a specific video, so per-reel revenue has to come from the widget that served it.
Attribution is a rule, not a fact. Know whether your tool counts a sale when the shopper clicked the tag, added from the video, or merely watched it.
Small sample sizes produce wild per-video conversion rates. Compare placements and feeds first, individual reels only once they have hundreds of views.
Not on its own. Shopify's reports attribute orders to traffic sources, landing pages and marketing channels, but they have no concept of an on-site video.
The full guide has the formats, the deadlines and the worked examples.